The 2025 Best of Beauty Award-Winning Tools Will Transform Your Beauty Routine

Photographed by: Ryan Jenq; Prop Stylist: Nicole LouieSave StorySave this storySave StorySave this story All products featured on Allure are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Beauty editors are just like normal people. There are those who can blow-dry and curl […]

The 2025 Best of Beauty Award-Winning Eye Makeup That Has Us Seeing Stars

Photographed by: Zhong Lin; Fashion stylist: Gabriella Karefa-Johnson; Hair: Jawara; Makeup: Raoul Alejandre; Manicures: Mei Kawajiri; Set Design: Gerard Santos; Production: Tiagi; Models: Alex Consani; DP (motion only): Brad WickhamSave StorySave this storySave StorySave this story All products featured on Allure are independently selected by our editors. However, we may receive compensation from retailers and/or […]

The Allure Best of Beauty 2025 Clean Beauty Winners Checked All Our Clean Beauty Boxes

Photographed by: Ryan Jenq; Prop Stylist: Nicole LouieSave StorySave this storySave StorySave this story All products featured on Allure are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. The clean beauty space has often been compared to the Wild West. With a lack […]

The Allure 2025 Best of Beauty Breakthrough Winners Are So Innovative They Deserve Their Own Category

Photographed by: Chelsea Kyle; Prop Stylist: Erica LutzSave StorySave this storySave StorySave this story All products featured on Allure are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. A lot of big words get thrown around in our marketing-saturated world: "superstar." "genius." Don't […]

The Allure Best of Beauty 2025 Nails Winners That Are So Good They Deserve a Round of Applause

Photographed by: Zhong Lin Fashion stylist: Gabriella Karefa-Johnson Hair: Jawara Makeup: Raoul Alejandre Manicures: Mei Kawajiri Set Design: Gerard Santos Production: Tiagi Model: Anok Yai DP (motion only): Brad WickhamSave StorySave this storySave StorySave this story All products featured on Allure are independently selected by our editors. However, we may receive compensation from retailers and/or […]